INTERIOR DESIGN

As aerodynamics increasingly drive the design of bodies which, to many eyes, look more and more alike, the realm of the interior design team has taken on new importance. The opportunity for manufacturers to build brand identity and perceived value once a customer sits down has never been greater.

 

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FORM & PROPORTION

2015 Automotive Trends

DETAILS, DETAILS

Once the design statement has been set through a car's overall shape, it's the wide range of details - inside and out - which give that form its soul. From grills and headlights to door handles and exhaust pipes, these elements must speak clearly as the vocabulary of each brand's design language.

 

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COLOR & FINISH

The CMF (Color, Material & Finish) teams within auto design studios are renowned for their ability to predict - and set - trends in color palettes for years to come. Their solutions often reflect economic, cultural and political moods, and we think this year's selections are spot on.

 

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ALTERNATE POWER SOURCES

Hybrids and electric vehicles have become so mainstream, we sometimes wonder when gas powered cars will be referred to as "alternative." The big news this year is how these power sources have moved beyond efficiency and Eco into the realm of horsepower, performance and prestige.

 

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PERSONALIZATION

From sneakers to SUVs, mass production now offers an incredible level of customization to each customer's needs. While manufacturers maintain control of key foundation elements, most everything else is up for grabs so long as the customer is willing to pay for the privilege.

 

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EXPERIENCE DESIGN

Offering customers experiences which go beyond the mere product or service has become the hot button in product and service design. From driving classes which add credibility to performance claims to off-road courses that sell customers on the "utility" of SUVs destined for the rigors of suburban commuting, today's design solutions often start from these intangible needs.

 

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TECHNOLOGY

While voice recognition and touch screens are the first things many think of with respect to "automotive tech," the industry is frequently at the cutting edge of many areas people take for granted. This year the "self-driving car" made all the headlines, but from a practical standpoint there are probably other areas we'll first see technology influencing how we drive.

 

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The auto industry drives design direction in markets ranging from consumer electronics to medical devices, and PDT's team closely monitors the latest and greatest trends on wheels throughout the year. Following manufacturers' announcements and attending the influential LA, Chicago, Detroit and London shows, we gather the most critical observations into our  much-anticipated annual trend report. We hope you find inspiration and insight in the pages which follow.

No market emphasizes development of the external shape like the auto industry. While car designers are guided by the demands of aerodynamics and fuel efficiency, art still dominates science as you wander through a sea of sensual curves and chiseled edges.

 

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Auto Trends 2015
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