While we don’t develop video games, this industry is an important one for us to keep an eye on for many reasons. Games often push the boundaries of experiences and graphics, which can eventually find ways into divergent industries. Games reflect the current cultural climate while delivering on the escape from every day life that people crave, expanding imaginations and pushing the boundaries of what’s possible. The hardware developed to enable game play offers lessons on user experience, durability, fun, connectivity, niche marketing and whimsy. Plus, it’s fun.

 

We hope you enjoy our peek into this space and welcome a conversation on how some of these insights might inform your current product development program.

 

E3 2017

Follow our player, Joel Delman, LA Creative Director, through the show (and this report)

nostalgia

Game and gaming hardware companies are turning to the past for their new releases. Whether it’s because it brings us back to simpler times or just makes us feel like kids again, the strategy is successful in this industry.

It’s fun to look at the dichotomy of modern, incredibly real graphics with a retro, nostalgic offering.

Cuphead, an old-school 2D game by Microsoft was received with open arms by gamers at E3.

Ubisoft’s Skull & Bones embraces beautifully detailed graphics to make a screen experience that almost looks real.

A next-gen redesign of the classic Super Nintendo and Super Famciom controllers so you can play new and old games on your modern devices with the same 90’s feeling you remember.

E3 2017

If you carry your childhood with you, you never become older.

- Tom Stoppard

E3 2017

Xbox’s original, huge “Duke” controller is baaaack. Refreshed with a new OLED screen, we expect you to be listening to some Lifehouse or Train while you game with this bad boy.

Nintendo maintains the draw of nostalgia with Mario, yet updates just enough to keep it modern and fresh in Super Mario Odyssey.

E3 2017
E3 2017
E3 2017

Japan Studios breaks from the ‘so real you can smell the grass’ theme, calling upon a retro feel that’s quite charming.

E3 2017

What’s more nostalgic than toys?

Super detailed ships and figures in Starlink bring collectible driven play to grown up gaming at E3.

Zelda continues to expand, The Champions’ Ballad is going to feature the four champions of Hyrule.

Ubisoft has something very fresh in Starlink, an open world space shooter which allows the user to customize their starship by manipulating a detailed, scale physical model in their hand.

E3 2017
E3 2017
E3 2017

switch

a sleeping giant awakes: Nintendo switch

Surprise of show was the enthusiasm for Nintendo’s new Switch. After years of having the quietest E3 booth, they’ve got a winner!

E3 2017
E3 2017

From a design standpoint, the Nintendo Switch is kinda plain, clean and simple...refreshing and appropriate.

big hardware & accessories

E3 2017

The market for pricey hardware aimed at the most serious gamers seems to be growing every year.

E3 2017
E3 2017

New Forza7 and that gaming seat... real as you can get without Geico insuring you.

E3 2017

chicken, egg

movies, games

It used to be that if there was a huge success on the silver screen, a video game might follow. Now, high-budget movies are based on games, and games have story lines and special effects more immersive than movies that studios dump millions into.

Is it a movie, or is it Sony PlayStation? The line between film and games gets more blurred every year.

Resident Evil: The Final Chapter Grossed $312,257,250 Assassin's Creed Grossed $240,558,621

Movies based on games that

garnered big box office dollars

The Angry Birds Movie Grossed $349,779,543 Warcraft Grossed $433,537,548
Gamers crave new. Developers experiment. We all win.

In 1956, Arthur Samuel demonstrates to a TV audience his computer checkers game he programmed on an IBM-701. Six years later, it defeats a checkers master. Five years after that, Alex Bernstien writes a chess program on an IBM-704 advanced enough to evaluate four half-moves ahead. In February 2011, IBM Watson competed on Jeopardy! In February 2013, it was used for utilization management decisions for lung cancer treatment at Memorial Sloan Kettering Cancer Center.

translatable tech for consumer products

Super cool gesture control from Clay is ready for integration into gaming, transport and home automation markets.

E3 2017
E3 2017

First truly new controller I’ve seen at E3 2017 from CaptoGlove. Wireless glove gives true freedom to shoot, fly, etc naturally.

E3 2017
E3 2017
E3 2017
E3 2017

Not long until this very cool display tech makes it to consumer use applications.

hardware

worth noting

E3 2017
E3 2017

Elegant new line of gaming laptops from Dell was a nice surprise at E3.

E3 2017

The Alienware Area 51 Threadripper Edition is simple, yet geometric. Nice.

E3 2017
E3 2017

Seriously cool glow from Dell’s new Inspiron gaming tower.

Why are designs maturing? Because players are.

Gaming computers once were designed with an eye toward a younger audience, with crazy colors, shapes and out-there aesthetics. As the gaming industry matures, it's delivering more serious looking machines to drive the games played by its adult market.

The average age of gamers: 35

The average age of game purchasers: 38

42% of the most frequent game players feel video games help them spend time with family

 

http://www.bigfishgames.com/blog/2017-video-game-trends-and-statistics-whos-playing-what-and-why/

virtual reality as a business model

E3 2017

We’re starting to see VR technology woven into business models, which shows serious maturation of the industry as whole.

Has anyone tried Odyssey’s kiosk at a mall yet? What did you think?

E3 2017
E3 2017
E3 2017

Getting fit with VirZOOM ties goal oriented VR environments to exercise machines.

You know virtual reality has taken another step forward when Vertebrae Inc’s VR based advertising has a booth at E3.

More on VR...

Biggest news at the Xbox booth was no news... of VR for the new Xbox OneX console. Very surprising.

Interesting take on VR for the more casual gamer from Pico Interactive... standalone goggles work with downloadable games.

E3 2017
E3 2017

Personally I think one of VR’s biggest challenges... Players don’t know how silly they look while they’re saving the world.

E3 2017

culture

Entertainment tends to reflect culture. In gaming, it seems to also be trying to shape it.

E3 2017
E3 2017

Detention is an immersive, story-driven game built on Taiwanese cultural references. Hope to see more games similarly inspired.

E3 2017
E3 2017

First time ever being greeted at E3 by watercolor images and peaceful music, rather than a laser cannon... promising start... and a sign of the times?

E3 2017
E3 2017

Far Cry 5 plays upon a deep distrust of the federal government and cult psychology.

E3 2017

China is seriously stepping up its game at E3 with Gujian, a Chinese fantasy RPG based Chinese fairy tales.

E3 2017

North by Outlands games was highlighted of Indiecade at E3. Beautiful game rooted in today’s refugee crisis.

E3 2017

physical and virtual interaction

E3 2017

Tracking Ida mixes real world, physical puzzles and clues with social media interaction for game play... super cool.

fantasy

Most people game to have fun and get away from the real world. Some games deliver on getting far from Earth, literally.

E3 2017
E3 2017

Shadow of War- A lot to live up to based on an awesome fire breathing dragon...Tolkien story goes far beyond standard fantasy play.

E3 2017

Very creative mash up... Monsters of the Deep Final Fantasy marries traditional fishing games with sea monsters.

E3 2017

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