Does Design + Celebrity = Innovation? PDT Answers in Innovation Excellence.

Does Design + Celebrity = Innovation?

I’ve watched the “celebrity endorsement” game like most people – vaguely registering LeBron James shilling for Microsoft, or Shakira posing in pink with Lumix Cameras. But what’s piqued my interest lately is a transition: Celebrities are no longer just associating with tech products. They’re helping to design them.

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