When Worlds Collide
Entertainment and product franchises have found a gold mine in the world of gaming, and it's become a perennial symbiotic relationship where each supports sales, promotion and all-important "buzz" of the other. To see carmakers like Ford and Mazda with huge presence at E3 blew us away, and shows that an appreciation for gaming culture has become critical to virtually every market and industry.
Click the links below to learn more about what we saw:
#DisneyInfinity 3.0: Case study in commercial success that results when creativity meets tech
#Lego hops on the #Minecraft bandwagon and takes their building experience to the next level
Figural graphics hit the uncomfortable #uncannyvalley in #FIFA16 at #E32015
#Forza6 = PR Genius
Video game driving with real-world @Mazda's #ForzaHorizon2 competition @E32015
DISNEY
LEGO
FIFA 2016
FORZA 6 WITH FORD GT
MAZDA
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Virtual Reality
GAMING: The New Spectator Sport
The gaming industry is quickly developing new business models - and finding new uses for old models - which speak to massive shifts in the way younger generations consume entertainment. Watching these play out in coming years is going to be fascinating. (Will Halo be an official sport in the 2016 Summer Olympics?)
Click the links below to learn more about what we saw:
Pop Culture
Gaming is the corner of the entertainment world where cultural trends develop and play out without real world constraints. From fantasies of heroism, violence and law-breaking to takedowns of celebrities deemed past their prime by this cutting-edge crowd, keep your eyes on this market if you want to understand the Millennial mindset.
Click the links below to learn more about what we saw:
Hardware
Hardware increasingly takes a back seat to the on-screen experience at E3, but there's always a few new devices that help bring games to life in novel ways, or with boosted fidelity. From gaming on-the-go to precision customizable gamepads, this year's selection reflects the growing maturity of the E3 demographic and their increasingly mobile lifestyle.
Click the links below to learn more about what we saw:
Fully customizable gamepad for the hardcore #gamer by #XboxEliteController feels incredible
Android phone that's 75% dedicated #gaming device, think they've found a market @SnailGamesUSA
Console #gaming goes portable with @gaems mobile monitors
@Razer Firefly is world's first interactive mouse mat for the #gamer with absolutely everything else.
XBOX ELITE CONTROLLER
W3D GAMING SMARTPHONE
GAEMS PORTABLE MONITORS
RAZER FIREFLY
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A Breath of Fresh Air
The derivative nature of so many games - evidenced by multitudes of copycat first-person shooters and the like - is the only dull part about E3. So we get excited when we come across examples of truly unique approaches to a gaming experience, or subjects designed to appeal to a niche audience which have gained attention from the broader crowd.
Click the links below to learn more about what we saw:
The promise of Virtual Reality ('VR' as the cool people refer to it) has been the holy grail of gaming for years. 2015 is the year it got real. Now the question is, will it truly change the world? We may need to wait until E32016 to be sure...
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#E32015
Video games and related technologies are increasingly central to design and culture worldwide, and Joel Delman (PDT's West Coast Creative Director) once again scoped out the latest trends at this year's Electronic Entertainment Expo (E3) in Los Angeles. We're excited to share them with you and your team.
I'd #stepintotherift @oculus if the line wasn't so long
#Hololens goes beyond Oculus to merge reality with computer graphics like never before @Microsoft
The @ManusMachina #VR glove makes the experience feel like you're really holding that weapon
Ricoh's #Theta360 intriguing combination of #photography and #VR
One of the more credible looking #OculusRift competitors, from @OverKillGaming
Best game concept at #E32015: Adrift from @505GamesSP makes incredible use of #VR immersion
OCULUS RIFT
MICROSOFT HOLOLENS
MANUS MACHINA
RICOH THETA
OVERKILL GAMING
ADRIFT BY 505 GAMES
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#YouTube at #E32015: Huge business, puzzling. First kids stay in to game, now to watch someone else game?
Not sure how @redbox model is doing with movies, but makes so much sense for #gaming
YOUTUBE
REDBOX
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Who would have guessed... Great to see #farmingsimulator amongst all the guns at #E32015
Wow, #DRAWNTODEATH is a fresh new take on #gaming graphics for #PS4
Best looking game at #E32015: Glame in the Flood. Artistically rendered survival plays like a (bad) dream
55% of games at E3 now allow the player to be female. Assassin's Creed by Ubisoft added first playable female assassin, Shao Jun
Updated retro #8bit graphics make Shelter for #XBoxOne a new game with soul
FARMING SIMULATOR
DRAWN TO DEATH
FLAME IN THE FLOOD
ASSASSINS CREED
SHELTER
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CrudashiansE3: Disgusting cultural phenomena comes full circle as sarcastic #gaming experience
Headshot Bonus... 3 words that seem very wrong in any kids game, but popular phrase at #E32015
Matt Parker and Trey Stone, South Park creators announce @Ubisoft to create a superhero character based game
@JustDance 2016: What music videos were to the 80s, this game is to Gen Y
#needforspeed breaking the law, going beyond the norms of society... Always a big theme at #e32015
CRUDASHIANS
HEADSHOT BONUS
SOUTH PARK
JUST DANCE 2015
NEED FOR SPEED
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PDT is a global, award-winning product design and development firm. Our team is experienced in industries ranging from medical to defense, consumer electronics and aerospace.
