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"Part of what separates humans from most other species is the ability to weigh the pros and cons of a situation, then make a rational decision based on the information at hand. A common problem, however, is that the decisions we make are not always optimal. Poor collection or analysis of information, distraction and emotion often drive people to make decisions they later regard as mistakes, or which in some cases place us in precarious or dangerous situations. But as today's technological advancements begin to emulate the science behind human choices, people are increasingly leaving many day-to-day decisions to their electronic devices and software."