"Product Development Technologies (PDT), a global, full-service product development firm, has identified four key principles that it says it leverages when building brands through new, innovative products. The company’s multi-disciplinary teams have refined this process over 15 years of experience, defining and delivering growth opportunities for some of the world’s leading companies. How do PDT’s principles measure up against those of your own experience — and the design and process culture of your organization?"

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