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"Traditionally, products offered in developing countries have been based more on what trickled down from products in the U.S. and Europe rather than on unique user needs in such countries. However, as the world changes, more companies are seeing these markets not as afterthoughts, but as new areas for growth via a specific offering.
Designing products for developing countries presents unique challenges and an awareness of critical nuances. Over the course of several years working with top brands, several guidelines have emerged that allow companies to create successful products that properly serve clients in these emerging markets.”