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PDT has lead the industrial design of Cobra's core radar detector business since 2000. By working together on a grueling 2 year cycle for the past eleven years, we have evolved the designs to help Cobra establish a strong brand, keeping them at the forefront of consumer desires.
Our team's active scouting efforts helped predict design influences, enabling alignment with visionary, breakthrough and highly commercial automotive design.
Imitation is the finest form of flattery. Soon after launch many manufacturers followed suit with remarkably similar details.
A consistent format and core layout continually met the needs of drivers and has therefore not necessitated a change to date.
However while necessity drives innovation, technology enables execution- from the adoption of next generation display types to pushing manufacturing processes to a cost competitive level. The Cobra radar detector line continues to respect the desires of its customer base while evolving to bring increased control and comfort.
By paying attention to the fine detail through every step of development and working closely with suppliers, we ensured that we kept focus on innovating within a highly price sensitive market. The result is no unforeseen compromises when features are taken to mass production.
Multiple SKU's, multiple price points. PDT worked with Cobra to establish a strong brand identity that can be dissected across the line without diluting the experience or the value.