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In 2006, the Fellowes UK team was challenged to return the Binding & Laminating (B&L) business unit to profitable trading.
To meet this challenge, it was decided that a completely new range of innovative binding and laminating machines needed to be designed. Fellowes assembled a team that included internal engineers, PDT’s UK branch, and Shoal Creative to make their goal possible.
Despite the business pressures and tight project timescales, the first product was on the shelf seven short months after the initial design concepts had been produced.
The design quality and aesthetic appeal of the machines, combined with highly effective packaging across the whole product range, resulted in a 48% global sales increase in the year to March 2008. The Fellowes binding and laminating business is now enjoying consistent profitable trading.
The International Export Award in the annual DBA (Design Business Association) was given for the development of the enormously successful Fellowes binding and laminating machine families for leveraging the true value of design.