PDT's Director of Insights Presenting at Northwestern's Kellogg School of Management

Erik Moses, Director of Insights for PDT, will be presenting to the Marketing-Led Innovation class at Northwestern University’s Kellogg School of Management, lead by Phil Corse, Adjunct Professor of Marketing, Tuesday, June 1st, 2014.

Erik will be giving an overview of Development Research for product innovation: why you do it, how to uncover unarticulated needs, steps in the process and how it leads to productive design thinking.