Produced by the Chicago Automobile Trade Association (CATA), the nation’s oldest and largest metropolitan dealer organization, the Chicago Auto Show is North America’s largest consumer auto show showcasing over 1 million square feet of the latest automobile innovations.
Each year, a team of PDT designers and engineers scout both the Chicago and Detroit Auto Shows for the latest technologies and design trends in the automotive sector. In recent years, the connectivity and passenger experience advancements have been of particular interest as consumer electronics, travel, medicine and more converge with the power in almost everyone’s hand today: the smartphone.
In the following weeks, the team will release a report on their observations and takeaways from these shows. To sign up to receive notice when this is available, please sign up for PULSE at the bottom of our insights page: http://www.pdt.com/insights.html
To learn more about the 2015 Chicago Auto Show, please visit http://www.chicagoautoshow.com