Research at PDT is conducted by our design team for one very simple reason – empathy. In order for our designers to solve a problem, address a need or delight the user, we must first understand the perspective of key stakeholder groups, including, but not limited to the consumer.
With these rich insights in hand, we then begin the journey to uncovering how they fit within the context of your business objectives.
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In-Person Concept Testing
Very beneficial to observe first hand how a user interacts with a prototype and adjust the concept and questions, as needed, to quickly enhance our teams understanding.
Visually mapping out how your targeted user or product is moving and behaving in a variety of environments can be incredibly helpful in uncovering untapped opportunity.
By leveraging our design team to conduct and analyze the research, we are able to quickly visualize a range of conceptual scenarios that address both the user and your business goals.
Mobile Research
What better way to get to know your real users, than to have instant access to their feelings and behaviors at those key moments of their product journey.
Don’t have the time or desire to travel? Virtual research allows our team to rapidly uncover rich insights from afar.
Our research and design team has conducted
shop-alongs in our local stores, managed large user groups on mobile & virtual platforms, sat shotgun with first responders in the field and been live in operating rooms in Europe and Asia.
Do you have an idea but are unsure where to start? Our structured workshops are customized to provide clarity with our multi-disciplinary team.
Data Visualization
This not only helps our design team, but it equally helps our clients better and more quickly comprehend complex, unorganized research data.
The best way to help guide your team is to holistically understand your business objectives (Voice of the Business, VoB) and pair that data with rich user insights (Voice of the Customer, VoC) that are supported by the latest technologies.
Next-Generation Ambulatory Infusion Pump
Ozonated Water Hand Sanitation Device
Tactical Manpack (MP) Radio
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