In 2006, the Fellowes UK team was challenged to return the Binding & Laminating (B&L) business unit to profitable trading.

Fellowes wanted to leverage design to return a business unit to profitable trading.
Sketches of the Fellowes binding and laminating machines line

Fellowes

Making the Goal Possible

To meet this challenge, it was decided that a completely new range of innovative binding and laminating machines needed to be designed. Fellowes assembled a team that included internal engineers, PDT’s UK branch, and Shoal Creative to make their goal possible.

Fellowes machine prototype

Meeting Tight Timelines

Despite the business pressures and tight project timescales, the first product was on the shelf seven short months after the initial design concepts had been produced.

48% global sales increase

Global Sales Increase

The design quality and aesthetic appeal of the machines, combined with highly effective packaging across the whole product range, resulted in a 48% global sales increase in the year to March 2008. The Fellowes binding and laminating business is now enjoying consistent profitable trading.

DBA (Design Business Association) 2008 Design Effectiveness Awards

Value of Design

The International Export Award in the annual DBA (Design Business Association) was given for the development of the enormously successful Fellowes binding and laminating machine families for leveraging the true value of design.

About Product Development Technologies (PDT)

Product Development Technologies (PDT) is a global, full-service product design and development firm with 120 employees worldwide. Team members have expertise in a wide range of product development disciplines, including strategy, scouting, design research, industrial design, user experience development, mechanical and electrical engineering, software development, and sourcing. PDT’s award winning product designs have been recognized with more than 70 awards from authorities such as BusinessWeek, Fast Company, the Industrial Designers Society of America and The Consumer Electronics Association.

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