FPG Snoball Ice Machine

Our team sought to uncover opportunities for improvement and innovation. We started by purchasing a commercial machine to understand how the process worked.  This machine was 33” long x 14” wide X 27.5” tall, with a price tag of about $1900. It was capable of shaving large ice blocks into snow that is akin to fresh snow in January.

We conducted ethnographic research with a number of adults and children who interacted with existing consumer machines and sampled the ice that resulted from the consumer machines as well as the large, industrial machine we purchased.

We also benchmarked current store offerings for a range of shopping sites, and developed a category matrix, which gave an accurate positioning of FPG’s current offerings based on a number of product characteristics.

The PDT creative team began to develop solutions with a range of forms and functions.

A number of concepts were refined to ultimately enable the FPG and PDT teams to analyze and choose the most appropriate final design direction.

The main technical challenge was to get the same quality snow in a counter top product using standard ice cubes.

While hard to duplicate the output of the large, pricey commercial machine, FPG’s new snoball machine is able to create finely shaved ice that is markedly better than any from their current line or from competitive products.

The two new snoball models and the 2 nonfunctional appearance models were all shown at the 2014 housewares show in Chicago and have since been introduced in retail outlets nationwide.