"Integration is important in the product development world. Nearly every manmade object we come into contact with was likely the result of a team effort. As products continue to grow more complex and more integral to our lives, so do the required interactions and values amongst the development team involved. Companies now are under ever increasing pressures to differentiate through features, functions, manufacturing or materials. Products can no longer be simply passed down an assembly line of firms, receiving strategic insight, research, industrial, mechanical, electrical and other development work separately. Development programs must now allow transparency across the team, enabling each member to become highly involved with each step. Only then can we integrate goals, expertise and methodologies successfully."