Through our front-end research PDT recognized that there was a huge, untapped market opportunity for a cat litter scoop aimed specifically at owners who use "liners" in their litter pans. It is estimated that approximately 9% of US households with cats use liners in their litter boxes, but existing scoops cause liners to rip and tear - allowing waste to collect under the plastic, creating an unsanitary mess. That translates into millions of users in desperate need of a solution. SoftScoop™ is the first and only scoop that eliminates rips and tears to litter box liners. Its elastomer edge glides over liner bags, scraping waste even better than standard scoops. The edge conforms to the contours of the litter box, naturally getting into corners that other scoops on the market don’t easily reach. SoftScoop offers consumers a more effective product than ordinary plastic or metal scoops, even for those who don’t use liners... and their unique materials and design communicate the benefits before customers even read the label.
