Everyone knows Swingline and their iconic staplers. The team at Swingline approached PDT to redesign the line to bring the iconic brand back to head of their class.
To truly understand this global brand it was critical to recount the path it had taken so far - identifying turns, twists and influences along the way.
The industrial age brought iconography that has remained in Swingline’s ethos for many years after its birth. From this, we established an iconic baseline.
The beginnings of exploration lead to ways to push the language and establish new interpretations for form and function.
Prototyping forms enabled hands on exploration of identity, proportion, ergonomics and forms.
Identity should also encompass the entire brand experience. Our team explored function, tactile response, materials and articulation in order to ensure Swingline maintained a superior brand experience.
Consistency of form, proportion and functional cleverness were maintained across multiple price points ensuring a wide retail presence that fit business requirements and consumer needs.
The new line gained the attention of media and consumers alike.
Product Development Technologies (PDT) is a global, full-service product design and development firm with 120 employees worldwide. Team members have expertise in a wide range of product development disciplines, including strategy, scouting, design research, industrial design, user experience development, mechanical and electrical engineering, software development, and sourcing. PDT’s award winning product designs have been recognized with more than 70 awards from authorities such as BusinessWeek, Fast Company, the Industrial Designers Society of America and The Consumer Electronics Association.