Cobra saw an opportunity to leverage design to become the leader in the radar detector industry.
PDT has lead the industrial design of Cobra's core radar detector business since 2000. By working together on a grueling 2 year cycle for the past eleven years, we have evolved the designs to help Cobra establish a strong brand, keeping them at the forefront of consumer desires.
Our team's active scouting efforts helped predict design influences, enabling alignment with visionary, breakthrough and highly commercial automotive design.
Imitation is the finest form of flattery. Soon after launch many manufacturers followed suit with remarkably similar details.
A consistent format and core layout continually met the needs of drivers and has therefore not necessitated a change to date.
However while necessity drives innovation, technology enables execution- from the adoption of next generation display types to pushing manufacturing processes to a cost competitive level. The Cobra radar detector line continues to respect the desires of its customer base while evolving to bring increased control and comfort.
By paying attention to the fine detail through every step of development and working closely with suppliers, we ensured that we kept focus on innovating within a highly price sensitive market. The result is no unforeseen compromises when features are taken to mass production.
Multiple SKU's, multiple price points. PDT worked with Cobra to establish a strong brand identity that can be dissected across the line without diluting the experience or the value.
Cobra and PDT proved that design is a good strategic investment that can be leveraged to propel a brand to the top.
Product Development Technologies (PDT) is a global, full-service product design and development firm with 120 employees worldwide. Team members have expertise in a wide range of product development disciplines, including strategy, scouting, design research, industrial design, user experience development, mechanical and electrical engineering, software development, and sourcing. PDT’s award winning product designs have been recognized with more than 70 awards from authorities such as BusinessWeek, Fast Company, the Industrial Designers Society of America and The Consumer Electronics Association.