Dell turned to PDT to develop the thinnest notebook of the moment.
As a strategic partner, and because of our constant tech scouting efforts, PDT was tasked with establishing an ecosphere of suppliers and methodologies that would enable Dell to reach their short and long term goals for notebooks.
We brought our knowledge of material processes, and engineering and construction methodologies to help Dell achieve their first new vision with the Dell Adamo 13; a machine built upon technical excellence and the ethos of craftsmanship.
Before the launch of the Dell Adamo 13, another challenge was already underway.
"Can we make the world's thinnest notebook?"
Proving the goal was attainable, PDT created working aggregate prototypes for analysis and demonstration amongst key stakeholders at Dell. With the green light, our focus turned to detailing the Dell Adamo.
16.51 mm: the Dell Adamo is the thinnest ever achieved at the time.
Despite a sudden and untimely downturn in the economic climate, Dell moved ahead and launched both the Adamo 13 and the Adamo XPS. Both award winning notebooks broke records in terms of thinness, and remain as Halo products influencing notebook products across all price points, helping Dell reach new levels of innovation and appeal.
The unparalleled, revolutionary Dell Adamo laptop received acclaim from critics and consumers alike.
Product Development Technologies (PDT) is a global, full-service product design and development firm with 120 employees worldwide. Team members have expertise in a wide range of product development disciplines, including strategy, scouting, design research, industrial design, user experience development, mechanical and electrical engineering, software development, and sourcing. PDT’s award winning product designs have been recognized with more than 70 awards from authorities such as BusinessWeek, Fast Company, the Industrial Designers Society of America and The Consumer Electronics Association.