Research and Informed Innovation
Research at PDT is conducted by our design team for one very simple reason – empathy. In order for our designers to solve a problem, address a need or delight the user, we must first understand the perspective of key stakeholder groups, including, but not limited to the consumer.
With these rich insights in hand, we begin the journey to uncovering how they fit within the context of your business objectives.
In-Person Concept Testing
It is beneficial to observe first-hand how a user interacts with a prototype. We adjust the concept and questions to quickly enhance our understanding.
Visually mapping out how your targeted user or product is moving and behaving in a variety of environments can be incredibly helpful to uncover untapped opportunities.
By leveraging our design team to conduct and analyze the research, we can quickly visualize a range of conceptual scenarios that address both the user and your business goals.
What better way to get to know your real users, than to have instant access to their feelings and behaviors at those key moments of their product journey.
Don’t have the time or desire to travel? Virtual research allows our team to rapidly uncover rich insights from a distance.
Our research and design team has conducted shop-alongs in our local stores, managed large user groups on mobile & virtual platforms, sat shotgun with first responders in the field and been live in operating rooms in Europe and Asia.
Do you have an idea but unsure where to start? Our structured workshops are customized to provide clarity with our multi-disciplinary team.
This helps our design team and clients quickly comprehend complex, unorganized research data.
The best way to help guide your team is to holistically understand your business objectives with VoB, and combining data with rich VoC user insights supported by the latest technologies.