Fellowes wanted to leverage design to return a business unit to profitable trading.

In 2006, the Fellowes UK team was challenged to return the Binding & Laminating (B&L) business unit to profitable trading.


Sketches of the Fellowes binding and laminating machines line

To meet this challenge, it was decided that a completely new range of innovative binding and laminating machines needed to be designed. Fellowes assembled a team that included internal engineers, PDT’s UK branch, and Shoal Creative to make their goal possible.

Making the Goal Possible

Fellowes machine prototype

Despite the business pressures and tight project timescales, the first product was on the shelf seven short months after the initial design concepts had been produced.

Meeting Tight Timelines

48% global sales increase

The design quality and aesthetic appeal of the machines, combined with highly effective packaging across the whole product range, resulted in a 48% global sales increase in the year to March 2008. The Fellowes binding and laminating business is now enjoying consistent profitable trading.

Global Sales Increase

DBA (Design Business Association) 2008 Design Effectiveness Awards

The International Export Award in the annual DBA (Design Business Association) was given for the development of the enormously successful Fellowes binding and laminating machine families for leveraging the true value of design.

Value of Design

About Product Development Technologies (PDT)

Product Development Technologies (PDT) is a global, full-service product design and development firm with 120 employees worldwide. Team members have expertise in a wide range of product development disciplines, including strategy, scouting, design research, industrial design, user experience development, mechanical and electrical engineering, software development, and sourcing. PDT’s award winning product designs have been recognized with more than 70 awards from authorities such as BusinessWeek, Fast Company, the Industrial Designers Society of America and The Consumer Electronics Association.

PDT an Astronics Company: Product Design and Development Firm in Chicago, IL
LinkedIn Twitter

© 2021 PDT, an Astronics Company | Privacy Policy

PDT is a trademark of Astronics Corporation