PDT an Astronics Company: Product Design and Development Firm in Chicago, IL
Reeljuice charger

Lynktec and PDT noticed a problem that others have tried to solve but never quite hit the mark: too many chargers come with a mess of wires or insufficient solutions for dealing with them. See our successful kickstarter project here >>


Tangled cords

We sought to fully understand the problem with real users in real situations.

Understanding the Problem

Reeljuice early sketches

By marrying a battery pack, multiple connectors, fast charging and a robust cord reel solution, we knew we'd have a unique answer to this problem.

A Unique Answer

Reeljuice charger plugged in multiple devices

Telefonix is the premier designer and manufacturer of cord reel technologies - in fact, over 80% of long-haul aircraft have their cord reels installed today. PDT's partnership with Telefonix was a perfect fit for Lynktec who leveraged the most robust cord reel technology a mobile electronic charger has ever been equipped with.

Perfect Partnership

Slim, modular form factor

Reeljuice was also designed with a thin form factor and a detachable plug to make the unit even smaller for travel.

Thin Form Factor

Reeljuice charger puts power in your pocket

Reeljuice puts power in your pocket.

Power in Your Pocket

About Product Development Technologies (PDT)

Product Development Technologies (PDT) is a global, full-service product design and development firm with 120 employees worldwide. Team members have expertise in a wide range of product development disciplines, including strategy, scouting, design research, industrial design, user experience development, mechanical and electrical engineering, software development, and sourcing. PDT’s award winning product designs have been recognized with more than 70 awards from authorities such as BusinessWeek, Fast Company, the Industrial Designers Society of America and The Consumer Electronics Association.

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